Fennel

Revamping the Visual Experience

Fennel is a financial data platform that helps organizations access, structure, and analyze market data with clarity and speed. Their tools support teams that need reliability, accuracy, and a modern interface to make informed decisions.

Brand Refresh

Illustration

UI Design

Social Media Visuals

Presentation Design

‹ Acoustic

Challenge

Fennel’s previous brand relied on only a few visual elements, making the identity feel repetitive and difficult to scale across channels. They needed a richer, more flexible visual system — one that could keep the existing logo and colors but expand the brand’s expressive range and reduce monotony.

Direction

We fully reimagined Fennel’s visual identity while preserving its core foundation. A new illustration library became the heart of the system, adding personality, depth, and narrative clarity. This expanded asset ecosystem gave teams the flexibility to create diverse, fresh visuals without departing from the brand — turning a limited identity into one that feels dynamic and unmistakably Fennel.