Distributed Systems Platform
Diagrid
Refreshing an Outdated Identity
Diagrid builds tools that simplify distributed systems, helping engineering teams automate, scale, and manage cloud-native applications with greater clarity and control. Their technology turns deep infrastructure complexity into something developers can actually work with.
Brand Refresh
Illustration
UI Design
Ebooks and Guides
Presentation Design
Booth Design
Merch Design
Challenge
Diagrid’s previous identity relied on a neumorphic style that felt outdated, inconsistent, and difficult to apply. With new product initiatives underway, the team needed a modernized visual system — one that could communicate complex tech, scale across channels, and keep up with rapid execution demands.
Direction
We evolved the visual identity into a cleaner, contemporary system and introduced custom, AI-generated imagery to accelerate production and expand the brand’s expressive range. This allowed us to create a large volume of assets quickly while maintaining a cohesive look. The updated identity was then rolled out across website pages, eBooks, booths, decks, one-pagers, and other marketing materials, giving Diagrid a unified visual language ready for growth.
I have worked with Cami on a broad range of projects over a year, and I have been impressed by her ability to juggle creativity with responsiveness, adaptability, and the ability to effectively coordinate other contributors/creatives. I have thrown many curveballs and short deadlines her way and she has always executed on them with grace, often delivering way more than we were expecting in terms of options, design, and speed.
