AI-Powered IT Help Desk
Fixify
Bringing Structure to a Vibrant Brand
Fixify provides an AI-driven IT help desk solution that automates routine support tasks, freeing human analysts to solve complex issues and deliver a more personal, high-quality experience for end-users. Their platform blends efficiency, intelligence, and a distinctly friendly, people-first approach to IT support.
Brand Refresh
Illustration
UI Design
Social Media Visuals
Presentation Design
Booth Design
Merch Design
Packaging Design
Challenge
Fixify’s brand had a rich, expressive personality — but also an abundance of visual elements. With multiple past brand artifacts created over time, teams lacked clarity on how to use them consistently. The goal was not to redesign the brand, but to bring order, cohesion, and guidance to an identity that had become fragmented.
Direction
Through a deep brand audit, we identified the strongest and most recognizable elements of Fixify’s existing identity. We refined how these assets should work together, built clear usage rules, and created a structured yet flexible brand guideline. The result is a system that preserves Fixify’s personality while making it easier for teams to apply the brand in a consistent, proprietary way.
